Get your story straight: Mastering narrative for business development and beyond – Session 3
Location:Online
Date:21st Oct 2026
Price:£FREE(Non-Members: £50.00)
Location:OnlineDate:21st Oct 2026Price:£FREE(Non-Members: £50.00)Third session giving members the opportunity to practice sharing stories informally and get expert feedback from Ben Jolliffe at Feed the Fire.
In our world of complex data, volatility and rapid innovation, landing your message is harder than ever.
But there are ways to cut through. Narratives that combine scientific truth and commercial opportunity build trust and get deals done.
And if you can create a 'portable' story that others tell on your behalf, it’ll help accelerate the deal cycle even when you’re not in the room.
Many PLG members enjoyed our first session on the topic in April with expert story coach Ben Jolliffe (Coca-Cola, Freshfields, Sanofi, Sony, Unilever++). If you missed it, watch here to see how story techniques can help build influence and authority.
Build those skills
When and where?
Our 60-minute online sessions start at 1pm UK time:
Wednesday 21 October
Book your free place HERE
| 1pm | Welcome & Introduction BEN JOLLIFFE, Feed the Fire |
| 1.05pm | Informal story sharing and expert feedback |
Location:OnlineDate:21st Oct 2026Price:£FREE(Non-Members: £50.00)