Get your story straight: Mastering narrative for business development and beyond
Location:Online
Date:15th Jul 2026
Price:£FREE(Non-Members: £50.00)
Location:OnlineDate:15th Jul 2026Price:£FREE(Non-Members: £50.00)In our world of complex data, volatility and rapid innovation, landing your message is harder than ever.
But there are ways to cut through. Narratives that combine scientific truth and commercial opportunity build trust and get deals done.
And if you can create a 'portable' story that others tell on your behalf, it’ll help accelerate the deal cycle even when you’re not in the room.
Many PLG members enjoyed our first session on the topic in April with expert story coach Ben Jolliffe (Coca-Cola, Freshfields, Sanofi, Sony, Unilever++). If you missed it, watch here to see how story techniques can help build influence and authority.
Build those skills
We’re now going to trial a short series of further monthly webinars to give members time to practice sharing stories informally and get expert feedback on how to:
Who is attending?
When and where?
Our 60-minute online sessions start at 1pm UK time:
Wednesday 15 July
Wednesday 23 September
Wednesday 21 October
Book your free place HERE
| 1pm | Welcome & Introduction BEN JOLLIFFE, Feed the Fire |
| 1.05pm | Five story essentials |
| 1.10pm | Informal, collaborative story sharing. Come ready to listen, or share a 2-minute story on topics such as: - What the last deal I worked on meant for me personally. - The patient story I’ll never forget. - The presentation that bombed. - The first/last/best/worst time I had to explain complex scientific data to a non-technical investor. - The story that helped a partnership/alliance end on a high note and what happened next. - We’ll break down what worked, what didn't, and how to restructure these moments for maximum commercial impact. |
| 1.45pm | Keep learning: simple 2-mins a day story practice routines |
| 1.55pm | Q&A |
| 2pm | Close |
Location:OnlineDate:15th Jul 2026Price:£FREE(Non-Members: £50.00)