Power of Storytelling

Crafting Compelling Narratives

In a world of complex data and rapid innovation, landing your message is harder than ever. Whether you’re pitching a licensing deal, making the case for investment, or building a partnership, your ability to convey scientific truth in a compelling narrative is what builds trust and drives action.

At this Learned Lunch, neuroscientist Dr Ash Ranpura and story coach Ben Jolliffe will share insights about what happens in the brain when we hear and tell stories, throwing new light on the techniques that will make your narratives deliver.

• Master the core components of compelling story: Use place, pace, conflict, metaphor and dialogue to engage and convince
• Learn how to balance scientific insight and commercial promise
• Practice your skills in a collaborative, small group environment
• Build a foundation for growth: get inspiration and skills for ongoing learning

Dr. Ash Ranpura

Neuroscientist and Broadcaster

A neuroscientist and neurologist with more than 25 years’ experience in brain research, medicine and public engagement. After studying at Yale and UCL, Ash continued his academic and medical work, while also making programs for Radio 4 and NPR. Alongside Ruby Wax and Buddhist monk Gelong Thubten, he co-authored “How to Be Human: The Manual”. He recently co-founded DRU+, a research agency focused on architecture and design in healthcare environments.

Ben Jolliffe

Founder & Story Coach

What are the stories you tell at work – about who are you, the deals you’re working on, what they’ll deliver for your partners? Ben Jolliffe coaches leaders of all kinds how to tell stories that build relationships and deliver progress. Clients have included Coca-Cola, EY, Mayer Brown, Pukka Teas, Sanofi and Unilever.